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They say the Pareto Principle claims that 20% of content online gets 80% of the views. Well, they taught me that in business school, and guess what? It’s flat-out wrong.
It’s more like 5% of content grabs 95% of the views.
Why? Because most content is BOOOOOOORING.
Repetitive, cliché, and drier than your mouth after a wild night out.
So, how do you get your content into that top 5% and avoid fading into the 95%?
The Secret to Writing Content That SELLS (Without Being Pushy or Sleazy)
Step one is easy. Stop writing like you’ve got nothing to say. Inject some energy into your copy.
How? Write like you’re talking to a friend. Keep it casual, keep it real—just like I’m doing right now.
Think of it like sitting at a bar, having a conversation. Your sentences should be short and punchy. Sure, you can throw in a longer one now and then, but most of the time? Keep it snappy.
And break up those wall-of-text paragraphs. Nobody has time to sift through massive chunks of text.
Make it easy to read, easy to skim.
Use Hooks That Grab Your Reader and Don’t Let Go
You need to hook your reader from the first sentence and never let them go. Make it impossible for them to stop reading. Keep them moving from one sentence to the next until they hit the end, practically breathless.
So, let’s skip this:
"We’re really good at what we do, and the competition isn’t. We’ve been in business for 20 years, and we care about you as a customer."
That’s weaker than a vegan bodybuilder. It’s predictable, forgettable, and worst of all? It’s boring. And boring doesn’t sell.
When someone lands on your content, they’re not ready to commit. They’re browsing. It’s up to you to make sure your headlines, subheads, and paragraphs convince them to stick around.
Like I’m doing here. Subheads reveal the key points, keep you engaged, and guide you through. But there’s an even bigger secret:
Make It All About THEM
Your reader should feel like the star of the show. Hate to break it to you, but no one cares about us. They care about themselves.
If your audience believes you genuinely want to help them, then they’ll be interested in your story.
So focus on how your content benefits them.
Cut the Fluff and Get to the Point
Forget the filler. Stay direct and make it clear why what you’re saying matters to your reader.
When your copy speaks directly to their needs, keeps them engaged, and is easy to follow, you’ll turn boring content into content that sells. One Last Thing to Cover
Don’t tiptoe around your audience’s skepticism and objections like a nervous college freshman trying to include every possible pronoun in their social media bio.
Instead, tackle objections head-on.
Remember this classic quote from advertising legend David Ogilvy:
“The consumer is not a moron. She’s your wife.”
Call out what your audience is likely thinking and address it with a mix of logic, empathy, and straight facts. Be real with people.
I wanted to dive into Calls to Action (CTAs), but honestly, that topic deserves its own article. We’ll tackle that next time.
For now—let’s get to WORK!
Talk soon, Ed
P.S. Need some help with this? Whether it’s writing your content or helping you write better, I’m here.
Reach out to our agency today. If we’re a good fit, I’ll personally review your business and marketing, and we’ll discuss a custom strategy on a call—no cost, no obligation.
If you want to work together, great! If not, no worries. No hard selling, no pressure, no annoying tactics.
Sound good? Fill out this form: https://www.nexalate.com/book-online
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