.png)
Advertising was once a simple game: you took out an ad in a local newspaper, put up a billboard, or even ran a TV commercial. Well, times have changed and so has the world of advertising. Now, with the progression of the digital era, there comes a marketing weapon: programmatic advertising.
Picture this: Instead of guessing where your customers might be, programmatic advertising uses advanced technology to place your ads in front of the right people at the right time on the right websites. It makes sure they come into contact with your ads no matter where they are.
Let's look at some benefits and see why this is a fantastic choice for your business compared to just sticking with Facebook or Google ads. Don't worry we'll keep this pretty simple and right on point so that even a 12-year-old can understand.
So, imagine running a small bakery. Of course, you make the best cakes in town, but do most customers know them? You can sit and think for hours on how to reach them or let programmatic advertising do the hard work. Way easier if you ask me. Let's get into some benefits shall we?
Efficiency
It finds the best placement for your ad and makes the best use of your money. For our bakery, this means less time worrying about how to advertise and more time baking delicious treats. Chances are good that if someone searched for birthday cakes, that person will most likely see your bakery's ad. This level of accuracy in targeting results in showing your ads to people who actually care about what you're selling. This means that juicy sales are coming in.
Real-Time Flexibility
One of the most incredible things about programmatic advertising is that it can adapt in real-time. The system can tweak campaigns within seconds if an ad isn't performing well. This means, for our bakery, if one cupcake ad is just not getting the love, the system may shift to showcase your famous cookies and get the most out of your ad budget.
Scalability
This makes programmatic advertising scalable, whether for that small bakery or that big business. Your ads could be made local to attract customers from the locality, or you can enter new markets. Therefore, it offers flexibility in growing businesses in terms of sizes and a change in advertising strategies.
Transparency
You will get more insights into detailed analytics of how your ads perform. This way, you can then know the number of people who viewed the ad, clicked on it, and the number of clicks that converted into customers. You might even know what your prospect had for breakfast.
How Programmatic Advertising is Better Than Facebook and Google Advertising?
You may be thinking, "Why bother with anything other than Facebook and Google ads? " Although these platform are fairly good, programmatic advertising offers unique benefits.
Broader Reach
Facebook and Google have massive networks, but programmatic advertising can take you way beyond their reach. It plugs your ads in across thousands of websites and apps for maximal visibility. This might look like a potential customer seeing your advertisement as they read a blog related to party planning or while browsing their favourite recipe website.
Advanced Targeting
While Facebook and Google have great targeting options, programmatic advertising uses more advanced data. Advanced AI techniques can combine many data points to create detailed customer profiles. For example, it could consider a person's browsing history and buying behaviour, as well as at what time of day they are most likely to buy. With such deep targeting, you can be sure your ads will reach that part of the audience that will most likely buy the product.
Real-time Optimization
Unlike traditional advertising campaigns that take days or weeks to adjust, programmatic advertising optimizes in real-time. If the ad campaign for a new cake flavour in your bakery is not doing so well, the system will change tactics within seconds to ensure your budget is employed effectively.
In conclusion...
Programmatic advertising is just like having a hyper-smart assistant, aware of exactly where your customers hang out on the internet, making sure that they look at your ads. It is efficient, cost-effective, and high-powered, unlike traditional platforms like Facebook and Google.
For business owners, looking to grow their customer base and get the most for their advertising dollars, programmatic advertising is your best bet. Why not give it a try?
Get in contact with us and let's see what we can do.
Comentários