How To Achieve Top-of-Mind Awareness in Your Market

Lots of brands have mastered top-of-mind awareness. Think about cola—what brand pops into your head? Think of a search engine—which one comes to mind? Think about famous TV shows—what shows are you thinking of?

You’ve already answered these in your head, and that’s exactly what top-of-mind awareness is all about. When someone thinks of a product or service, one brand should be at the top of the list.

Now, imagine if every potential customer in your area thought of you when they needed what you offer. Let’s talk about how to make that happen.

Introducing a CTA That Will Crush Your Competition

A CTA—Call to Action—is hands down the most powerful tool to build top-of-mind awareness.

How to Set Up a Funnel to Catch Clients

Let’s say you run a service-based business—accounting, real estate, law, you name it.

How do you get the word out?

You might run ads, put up signs, tell friends and family, or maybe all of the above. That’s a solid start.

But when you add a CTA, everything levels up.

Try something like: "Download your free guide to [solving X]”“Enter your email to get our top tips for [doing Y]”“Text us today for a free consultation on [solving Z]”

A good CTA gives people a reason to take action. It gets them to raise their hand and say, “Yes, I want to hear more.”

How to Instantly Upgrade Your Advertising

CTAs make your advertising work harder. They bring in customers who are ready to buy now and those who might need a little more time to decide. You’re building a list of people interested in what you offer—creating marketing equity for today and tomorrow.

So, let’s start adding CTAs to your marketing. It’s easy, free, and can completely transform your results.

Talk soon, Ed

P.S. Want to know how I’d implement CTAs for your business? Here’s what to do:

Get in touch with our agency. If we’re a good fit, I’ll personally review your company’s marketing and share a detailed strategy of what I’d do differently—all at no cost and with zero obligation.

If you want to work together after that, great. If not, no worries—no hard selling, no pressure, no annoying tactics.

Sound good? Fill out this form: https://www.nexalate.com/book-online